Celebrate Two Years of Mio with Our Body Confidence Squad

• Boob Tube Bust Cream: Get party prepped with our multi-action chest tightening cream, devoted to strengthening and supporting the skin on your chest. Clinically proven* to improve the feeling of elasticity in the skin, this new and improved chest tightening cream is supercharged with powerful plant-based actives to hydrate and achieve a radiant-looking chest. 

• Mio Skincare Move Groove Anti-Friction Balm Dance the night away with our best-selling anti-friction, moisturising balm. Expertly formulated to allow the legs to glide off each other, while niacinamide prevents the appearance of redness.  

*Tested in an independent clinical trial 

Interview with our Assistant Campaign Manager, Bethany  

1. Firstly, can you introduce yourself and your role within the Mio team?  

Hi, I’m Bethany and I’m the Assistant Campaign Manager for Mio, creating and developing the campaign strategies for all new product launches, gifting moments throughout the year and most importantly Mio’s Birthday!

2. What does the brand Mio mean to you?  

We’ve been on such a journey with Mio, and devised a whole new brand strategy which has been so exciting and I can honestly say the brand really means a lot to me! Firstly, I’d say Mio encompasses inclusivity. Mio is a body care brand that is for absolutely everyone, regardless of your age, race and gender and I think we’re really embodying this with our fab product range and imagery that we’re constantly pushing out! Second would be body confidence, we want everyone to use our products and feel absolutely amazing, helping them to have the confidence to get our their legs in the sun, their tummy at the beach and embrace their natural body hair. Last but not least, to me, Mio represents sustainability and helps us to remember to be conscious of the world we live in and this is embodied across all of our product ranges, packaging and fragrances! 

3. Can you tell us a bit about Mio’s new products that have launched in the last year?  

In 2020 Mio had its glow up and re-entered the skin and body care market as a new, elevated brand with an incredible product range and firm brand values.  Since our first birthday we have launched an amazing new Private Matters range, and a top-selling Anti-Friction balm. 

We are on a mission to make everybody feel great ​by developing highly effective body care & skincare from head to toe that’s been designed in mind to boost confidence and elevate your skincare routine. Our new Private Matters range embodies exactly this, and aims to sensitively care for your intimate areas. Packed with plant-based actives and our Feel-Good Complex our cleanser, conditioning oil and soothing cream has everything you need to cleanse, nourish and hydrate whilst caring for your intimate areas.   

We’ve also excitingly just launched our new Move Groove Anti-Friction balm, tasked with providing a layer of protection over your thighs to stop chafing. Packed full of incredible ingredients such as coconut oil to moisturise and nourish skin, niacinamide to reduce redness and tapioca to provide a smooth and silky feeling to the skin. 96% of our users agreed skin felt protected from rubbing and friction.* What’s not to love?!

4. What are you most excited about this year for Mio?  

I’m really excited about the new products we are launching this year for Mio, watch this space as we’ve developed our bodycare with you in mind! 

5. Is there anything you would like to say to Mio’s customers?  

Embrace your natural self and be confidently, unapologetically you!  

We want to make everybody feel great, ooze body confidence and embrace their natural selves and we can’t wait to continue doing this for our wonderful Mio customers!  

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