Our Story

Founded in 2004 by four mamas, Mama Mio is proud to be one of the very first brands dedicated entirely to pregnancy skincare.

Created by four mamas, for mamas

Established in 2004, Mama Mio began as one of the very first brands dedicated entirely to pregnancy skincare. Our founders, four mamas, struggled to find high quality, effective skincare during their pregnancies and so they developed their own range of pregnancy-safe skincare.

It all began with The Tummy Rub Butter

Our Tummy Rub Butter quickly became a globally renowned, cult-pregnancy product. Loved by countless mamas, our award-winning stretch mark prevention butter became a pregnancy saviour for mamas all over the world. 15 years later and we’ve expanded the family and welcomed the arrivals of The Tummy Rub Oil and Tummy Rub Scrub to help prep and nourish bumps worldwide!

Mama Mio’s Tummy Rub Butter is clinically-proven to help protect agiainst stretch marks so, not only do our products feel amazing, but they actually work.

Packed with Omegas

Omegas, also known as essential fatty acids, are more important than ever during pregnancy, not only for the baby growing inside you, but for your skin as well.

You see, that little baby is tapping into your body’s stockpile of Omegas to help him or her develop. It is exactly as Nature intended, but as your body happily gives these Omegas away, your skin may pay the price with a possible loss of strength and elasticity, at the time it needs it most.

That’s why we’ve packed our products full of omegas, so they can get to work where they’re needed most.

Clinically-proven pregnancy skincare that works

We know that it’s not good enough to just tell you that our Tummy Rub products work. The results are in!

The Tummy Rub Butter: Clinically-proven to help protect against stretch marks and fade the appearance of pre-existing stretch marks

The Tummy Rub Oil: 84% of users agreed their skin felt deeply hydrated

The Tummy Rub Scrub:After regular use, 80% of women agreed their skin looked and felt healthier

Goodbye Stretch Marks: Clinically-proven to reduce stretch mark colour with regular use.

No nasties. No worries

Our ‘no nasties’ promise ensures our products are suitable to use during pregnancy and our high quality, natural ingredients deliver the best bump-care in the business; helping you to look amazing and feel great about your body. With our incredible formulas, trusted retail partners, excellent customer service and expert advice your pregnancy is at the very heart of Mama Mio.